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Blog with Eight O'Clock

NEW YORK -- To engage coffee drinkers, Eight O'Clock Coffee has launched a blog called "The Grind" where a very busy mom of two kids, who also happens to hold down a job, invites site visitors to share their daily experiences with her. "It's our way of getting folks to interact with the brand one-on-one," said Jeffrey Maloy, senior brand manager, Eight O'Clock, Montvale, N.J. [More ¦ August 01, 06]