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Airline Industry Registers Record Traffic Volumes

The International Air Transport Association (IATA) released traffic results for July 2007.

More In-flight Legroom or Food, Anyone?

When airline travellers were asked this summer which two services or options they’d be willing to pay extra for, respondents overwhelming chose extra leg room (63 percent) and food (42 percent).

Unhealthy Diet Is A Lifestyle Choice, Survey Suggests

People on low incomes consume just as much unhealthy food and drink as the general population, and so bad diets are the result of personal choice, according to a study published by the UK regulator Sunday.

Two In Three U.S. Flyers Say They Want Phones Turned Off In The Air

As technology gets closer to making mobile phone use mid-flight possible, market research company Maritz Research conducted a survey to test the attitude of U.S. airline passengers to using cellphones in the air.

Can Food You Eat On The Plane Make You Feel Healthier?

Boeing is studying whether the food you eat on a flight can make you feel better. The research includes nutritional studies, as well as figuring out what kinds of galleys and packaging airlines would need to serve the improved meals.

A Practical Look at Pandemic Planning

In a recent survey, 73% of companies believed a pandemic flu represents a real threat to the United States.* Barely half feel they are prepared. Is your company as ready as it needs to be?

The Conference Center at Harvard Medical invites business leaders to Business Preparation for Pandemic: A Leadership Summit hosted by Harvard Business School Publishing and Harvard Medical Publications on May 14-16, 2007 in Boston.

Amadeus Predicts Future Travel Trends in New Global Report

Amadeus has launched a new global report that brings together major trends in consumer behavior, geo-economics, politics and technology, to understand what will be the most dominant and interesting groups of travelers in the next 10-15 years.

IATA Predicts Passenger Numbers will Expand to 888m by 2010

Global international passenger numbers are set to expand from 704m in 2005 to 888m by 2010, according to IATA forecasts from 2006-2010.

Quick Facts

• In the past three decades air transport demand grew 700%, more than double the 300% GDP expansion.

Ethnography Takes Off

When a new on-board service needs testing for passenger reaction, companies traditionally turn to the classical market-research mainstay, the focus group. Today, however, alternative techniques offer deeper insights that can inform the product development team like never before. Ethnographic research - somewhat new to marketers but as old as the science of anthropology - is increasingly being used to provide new information about passenger's behaviors.