Journalists are skeptical about the promises made at the annual meeting of World Economic Forum (WEF) in Davos, Switzerland, to combat climate change. Der Bund, a Swiss newspaper, agreed that global warming had set the tone for this year's WEF. However, it said, the prominent participants failed to work out any revolutionary new strategy to combat the problem.
In the 1980s, airlines introduced frequent-flyer programs to increase the loyalty of their customers, thereby pioneering a new approach to marketing that has come to be known, more broadly, as customer relationship management. Today, CRM programs are used in wide variety of industries to identify and retain valuable customers, to encourage fickle ones to spend more, and to cut the cost of serving those who are less valuable.
Profitable passengers on full-fare tickets, especially those in premium-cabins keep legacy airlines flying, says Philip Charlton, Managing Director of Trident Loyalty Systems.
On average, members activating on premium-cabin tickets take 70% of future flights in the same cabin, 15% in full-fare Economy and 15% in discounted Economy. They represent the key market of a Frequent Flyer Program. How can the future Silver and Golds be identified, recruited and retained?
When a new on-board service needs testing for passenger reaction, companies traditionally turn to the classical market-research mainstay, the focus group. Today, however, alternative techniques offer deeper insights that can inform the product development team like never before. Ethnographic research - somewhat new to marketers but as old as the science of anthropology - is increasingly being used to provide new information about passenger's behaviors.
If the proposed Delta buyout actually happens, it will create the world's largest airline. This means huge. Anyone who has ever tried to complain to any aspect of big corporate America about anything knows that bigger is not necessarily better.
abcNews reporter John Nance gives us the three reasons:
Bangkok's $4 billion Suvanabhumi International Airport located on a mammoth piece of ground in the sparsely settled landscape between Bangkok and the southern coast, has finally opened at the end of September.
Suvarnabhumi is the largest terminal in the world, designed by German celebrity architect Helmut Jahn (photo). By 2036, a city of 3.3 million people - larger than Chicago today - will have grown around it. A half-billion-dollar high-speed train will connect the airport city to downtown Bangkok.
Continue reading "The Rise of the 'Aerotropolis' - Are the US and Europe Prepared?" »
Functional foods are luring consumers in droves. But worryingly, the label and all the positive connotations associated with it, are now being used to boost sales and give dietary legitimacy to previously lambasted products such as chocolate and breakfast cereals.
Continue reading "Healthy Food Products Mean Healthy Sales" »
A new model of airline is emerging as no-frills airlines and traditional carriers around the world increasingly seek to copy the best of each business model, said Nejib Ben-Kheder, president of Sabre Airlines Solutions' consulting arm. At the GCC Low Cost Airlines conference in Dubai, last week, he pointed the new breed of airline was best described as a value-focused carrier (VFC), and was set to gain significant share of the leisure and cost-conscious business travel market.
The majority of the so-called legacy carriers either in, or hovering near, the event-horizon of bankruptcy, decided to nickel-and-dime their way back to profitability by charging for things that used to be both a part of the long-lost concept of passenger service, and a part of the price of carriage. Where will it end?
Continue reading "Nickel-and-Dime Approach to Airline Solvency" »
