gate2board

Return on Customer - Creating Maximum Value From Your Scarcest Resource

Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be "profitable" as a business.

Catering to Women: Don't Think Pink

Women's buying power and influence were once neglected by U.S. companies. But no longer. With women heading some 40% of households in America, making 85% of consumer buying decisions and running 40% of all companies in the U.S. marketers want now to appeal to this huge audience. The challenge: women do not approach buying decisions the same way men do.