Swiss Business Woman 2007 Nominee Is Passionate About Finances In The Airline Catering Business

Balance sheet, cash flow, ROI: Financial controllers love their figures and they love to work with them. It might be different for 90% of non-financial managers. In fact, numbers crunching is a discipline that operations managers, marketing or IT specialists don't like much. However, financial know how is crucial for their daily business.

Managers from all departments should understand their company's overall strategy, not only in terms of meals, beverages, other products or IT systems but also in terms of Key Performance Indicators (KPI's). They have to meet targets in alignment with the company goals, develop compelling customer value propositions and need to communicate figures and KPI's to their team members.

Gudrun Vogt is convinced that learning finances can be fun.

Gudrun is the founder and CEO of Swiss-based Targetsim, expert in board simulations for non-finance managers to learn business finance in a compelling and fun team experience.

"Learning with business simulations is pure edutainment and highly efficient", says Gudrun Vogt. "The touch-and-feel method makes finance learning almost a kid's play. Non-financial professionals love this way of learning".

Last week, Gudrun has been nominated finalist for the Business Women of the Year 2007 Award in Switzerland. Created by the Champagne House Veuve Clicquot in 1972 this award is dedicated to successful business women who also have a distinguished track record in spearheading Corporate Social Responsibility initiatives.

Gudrun has been nominated for her outstanding achievements in designing and delivering board simulation based learning solutions for global players supporting them in transforming strategy into action.

Targetsim's financial simulation portfolio includes solutions for the Airline Catering Industry as well as over 25 other industry sectors.