Effective PR On A Limited Budget

For small business with limited marketing budgets, conducting public-relations campaigns is a cost-efficient and often effective way to find new customers and host a quality reputation. But few entrepreneurs know how to approach the press, what kind of things to highlight about their businesses when they do, and whether they need to hire a PR firm.

Georgette Pascale, president of Pascale Communications in Pittsburgh, went over some tricks on the trade recently with BusinessWeek's columnist Karen E. Klein. Read some edited excerpts of their conversation. [Get the full story ¦ BusinessWeek]