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Return on Customer - Creating Maximum Value From Your Scarcest Resource

Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be "profitable" as a business.

Time to Act "Before It's Too Late"

Journalists are skeptical about the promises made at the annual meeting of World Economic Forum (WEF) in Davos, Switzerland, to combat climate change. Der Bund, a Swiss newspaper, agreed that global warming had set the tone for this year's WEF. However, it said, the prominent participants failed to work out any revolutionary new strategy to combat the problem.         

Virgin Atlantic to Recruit 100 In-flight Beauty Therapists

Virgin Atlantic Airways today announced that it plans to recruit 100 inflight beauty therapists by July this year. This significant recruitment drive will meet the airline’s expansion plans for 2007, which include the launch of flights to Chicago in April, Nairobi in June and Mauritius in October, along with an extra daily service to Washington during the summer season.

Kosherfest 2007

Kosherfest
November 12 & 13, 2007
Jacob K. Javits Convention Center, New York, NY

Gate Gourmet Workers' Strike at Heathrow Ruled Illegal

A British employment tribunal ruled last month that the strike by Gate Gourmet airline catering workers at Heathrow airport in August 2005 was illegal.

Nestlé Must Learn The Hard Way

Brands of iconic status that consumers love, and are emotionally attached to, are often brands that consumers do not want marketers to change. Nutrition giant Nestlé has recently learned the risk involved with changing a marketing element of an iconic brand name after changing its Cailler chocolate line.

Peter Pullem Is New Managing Director Of Lufthansa Worldshop GmbH

Peter Pullem (43) has been appointed Managing Director of Lufthansa Worldshop GmbH in Frankfurt, Germany. The company bundles its activities in four areas – inflight sales, rewards, distance selling and advertising material – as well as market licences.

Lufthansa Is Hoping To Resume Offering Internet Connectivity to Its Passengers Before Long

The news that Lufthansa is hoping to resume offering Internet connectivity to its passengers before long gave a boost to the Panasonic team working on a satellite broadband service to take up where Connexion by Boeing just left off.

70 Percent of Frequent-Flyer Program Members Are 'Inactives' and Erode Airline Profits Alarmingly

In the 1980s, airlines introduced frequent-flyer programs to increase the loyalty of their customers, thereby pioneering a new approach to marketing that has come to be known, more broadly, as customer relationship management. Today, CRM programs are used in wide variety of industries to identify and retain valuable customers, to encourage fickle ones to spend more, and to cut the cost of serving those who are less valuable.

Profitable passengers on full-fare tickets, especially those in premium-cabins keep legacy airlines flying, says Philip Charlton, Managing Director of Trident Loyalty Systems.

On average, members activating on premium-cabin tickets take 70% of future flights in the same cabin, 15% in full-fare Economy and 15% in discounted Economy. They represent the key market of a Frequent Flyer Program. How can the future Silver and Golds be identified, recruited and retained?

Qatar Airways Prepares First Route Launch of 2007

Qatar Airways has entered 2007 in buoyant mood celebrating the 10th anniversary of its relaunch with nine new destinations planned during the year.