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September 25, 2006

Microsoft's Zune Unveiled

Zune_3_colors_1 Microsoft Corp. unveiled details of the first products to be released under its Zune™ brand. Designed around the principle of sharing, discovery and community, Zune will create new ways for consumers to connect and share entertainment experiences.

Built-in wireless technology lets users share experiences device to device. "The digital music entertainment revolution is just beginning, " said J. Allard, vice president, design and development, at Microsoft, who is leading the charge for building the family of Zune products.

Zune includes a 30GB digital media player, the Zune Marketplace music service and a foundation for an online community that will enable music fans to discover new music. The Zune device features wireless technology, a built-in FM tuner and a bright, 3-inch screen that allows users to not only show off music, pictures and video, but also to customize the experience with personal pictures or themes to truly make the devise their own. Zune comes in three colors: black, brown and white.

A Zune Travel Pack is a set of five products designed to keep friends and family entertained on the road: Zune Premium Earphones, Zune Dual Connect Remote, Zune Gear Bag, Zune Sync Cable and the Zune AC Adapter.

Whether the Zune will rival iPod sales this holiday season remains to be seen, but you can bet that on-board service professionals will see these devices pop up in lieu of iPods on flights, trains and boats. MICROSOFT.